The Bloggie MHS-TS20K offers a 3 inch touchscreen LCD, 32mm F2.8 lens and a flip-out USB connecter that also charges the camera’s battery. It includes a 360 degree panorama lens adapter. Priced at $199.99, it will be available in pink, silver and black.

Press Release:

Have fun shooting Full HD video and 360 Videos with new-generation Bloggie™ Touch by Sony.
*  Beautifully styled snap camera shoots Full HD 1920×1080 video and 360 Videos plus 12.8 megapixel stills
* Large, easy to use 7.6cm (3”) touch-screen and new interface
* Built-in USB and Bloggie™ software for easy uploads
* Quick, secure, private sharing of videos and photos with new Personal Space by Sony*

It’s brilliantly easy to grab great-looking Full HD video clips and still photos with new Bloggie™ Touch by Sony. A radical evolution from first-generation Bloggie™ models, the all-new HD snap camera boasts gorgeous new looks with its slim, rounded body and finely brushed aluminium finish. It’s also the perfect ‘all-in-one’ solution for shooting and sharing life’s special moments, wherever you are.

Available in a choice of vibrant pink, silver and black finishes, the Bloggie Touch is a stylish partner for day-trips, weekend breaks or fun-filled nights out.

The camera’s cool, clean lines are dominated by a big, bright 7.6cm (3”) LCD touchscreen that gives a brilliant view of your photos and video clips. A sleek new user interface simplifies intuitive ‘touch and flick’ enjoyment of your clips and pictures.

Operation is equally straightforward. Just point and shoot to catch the moment: you can even grab still images while video recording continues uninterrupted.

The sensitive Exmor™ CMOS Sensor captures sparkling Full HD videos and crisply-detailed still photos. Picture quality is enhanced further by the bright, high quality lens with F2.8 maximum aperture for clear, low noise images – even when you’re shooting indoors or on overcast days.

Bloggie™ Touch features a versatile autofocus lens with wide angle function. There’s also a new auto macro mode to focus sharply on objects as close as 10cm away. It’s ideal for snapping the menu of that unforgettable restaurant meal or a beautiful flower discovered on holiday.

Bloggie™ Touch also records amazing 360-degree panoramic videos and photos to capture everything that’s happening around you – just clip on the supplied lens adaptor. 360 Videos are now twice the resolution of previous-generation Bloggie™, and low-light video quality is also improved thanks to the Exmor™ CMOS sensor. In addition to fun 360 Video, Bloggie Touch features “free-style shooting” which allows you to capture movie both in landscape and portrait.

Despite its slim, compact size, Bloggie Touch allows nearly 4 hours HD movie shooting time (1280 x 720/30p mode) on its 8GB internal memory. (Continuous maximum shooting time: approx. 29 mins).

After shooting, it’s never been easier to share your favourite photos and clips on the web. Bloggie™ Touch connects instantly to any PC via its flip-out USB arm that also charges the camera’s battery. There are no fiddly cables or software CDs to worry about: hook up Bloggie™ Touch and built-in sharing software launches automatically.

Just drag and drop to upload your favourite moments without fuss to social networks and popular sites like YouTube, Facebook and Flickr. While you’re on the move, it’s easy to tag content with a new ‘Share-it-Later’ function for simple uploads when you’re next online.

Built-in Bloggie software also allows easy uploads to Personal Space, the brand-new online service by Sony for sharing content safely and securely. Once you’ve uploaded your pictures and clips from Bloggie™, just email invited members of your own Sharing Group with a link to your Personal Space. It’s easier and quicker than sending big file attachments via email. Viewing options are widened further by an HDMI port that connects Bloggie™ Touch to any HD television.

The new Bloggie™ Touch MHS-TS20K mobile HD snap camera by Sony is available from the beginning of November 2010.

* Personal Space service has already launched in the UK, with France and Germany scheduled to follow in October 2010.

Sony Bloggie MHS-TS20K specifications:

Its advanced circuitry allows video recording at 60 frames per second with 0.3 lux illumination that according to the company is roughly one-half the brightness of a moonlit night. There is currently no information about the sensor’s resolution. This follows last week’s development announcement of Canon’s 120 megapixel 29.2 x 20.2mm APS-H CMOS sensor.

Press Release:

TOKYO, August 31, 2010—Canon Inc. announced today that it has successfully developed the world’s largest*1 CMOS image sensor, with a chip size measuring 202 x 205 mm. Because its expanded size enables greater light-gathering capability, the sensor is capable of capturing images in one one-hundredth the amount of light required by a professional-model digital SLR camera.

At 202 x 205 mm, the newly developed CMOS sensor is among the largest chips that can be produced from a 12-inch (300 mm) wafer, and is approximately 40 times the size of Canon’s largest commercial CMOS sensor.*2

In the past, enlarging the size of the sensor resulted in an increase in the amount of time required between the receiving and transmission of data signals, which posed a challenge to achieving high-speed readout. Canon, however, solved this problem through an innovative circuit design, making possible the realization of a massive video-compatible CMOS sensor. Additionally, by ensuring the cleanest of cleanroom environments during the production process, the sensor minimizes image imperfections and dust.

Because the increased size of the new CMOS sensor allows more light to be gathered, it enables shooting in low-light environments. The sensor makes possible the image capture in one one-hundredth the amount of light required by a 35 mm full-frame CMOS sensor, facilitating the shooting of 60 frame-per-second video with a mere 0.3 lux of illumination.*3

Potential applications for the new high-sensitivity CMOS sensor include the video recording of stars in the night sky and nocturnal animal behavior.

Through the further development of distinctive CMOS image sensors, Canon will break new ground in the world of new image expression, in the area of still images as well as video.

*1 As of August 27, 2010. Based on a Canon study.
*2 The approximately 21.1 megapixel 35 mm full-frame CMOS sensor employed in the company’s EOS-1Ds Mark III and EOS 5D Mark II digital SLR cameras.
*3 Approximately one-half the brightness of a moonlit night.

It promises fast and silent focusing for recording movies. The Olympus M.Zuiko Digital ED 75-300mm lens will be available in black and silver from December 2010 for €899.

Press Release:

Hamburg, 14 September 2010 – Olympus’ revolutionary PEN camera range has yet another first to its name: the world’s smallest and lightest* 600mm telephoto lens. The new M.ZUIKO DIGITAL ED
75-300mm 1:4.8-6.7 lens enhances Olympus’ award-winning Micro Four Thirds lens system with an extraordinarily quick-focusing, compact telephoto lens that delivers excellent portability and outstanding image quality – for HD movies and stills. The new lens will be available in black and silver from December 2010 for €899.

The speed, compact size (70 x 116mm) and light weight of the tiny telephoto lens makes it convenient to carry – and easy to capture naturally expressive close-ups of children’s faces, animals and landscape features. Its power and precision let users zoom right in on details they would otherwise miss, for example, the Statue of Liberty’s face shot from the ground. The new M.ZUIKO DIGITAL ED 75-300mm is also ideal for recording HD movies. It features Olympus’ near-silent focusing technology to eliminate the whir that can otherwise ruin movie playback on a High Definition TV.

* Relative to lenses with comparable focal length, as of August 2010. The focal length of the M.ZUIKO DIGITAL ED 75-300mm 1:4.8-6.7 is equivalent to a 600mm focal length lens for the 35mm film standard.

Olympus M.ZUIKO DIGITAL ED 75-300mm 1:4.8-6.7 lens specifications:

Press Release:

Hamburg, 14 September 2010 – Just weeks after celebrating a prestigious award for one M.ZUIKO DIGITAL ED lens, Olympus has added another outstanding model to the Micro Four Thirds system for PEN cameras. The new M.ZUIKO DIGITAL ED 40-150mm 1:4.0-5.6 short to mid-range telephoto lens features the silent autofocus technology that makes M.ZUIKO DIGITAL ED lenses ideal for recording HD movies – a favourite feature with PEN users. The new lens will be available in black and silver for €329 from end of October 2010.

The new M.ZUIKO DIGITAL ED 40-150mm is not only near-silent, it is also light, compact and extremely fast to focus – perfect for shooting portraits or other subjects in the middle distance. Its trademark Micro Four Thirds portability and superb optical performance are ideal for capturing spontaneous, high-quality still photos or movies. Olympus’ near-silent focusing technology ensures the new lens can record HD movies with excellent sound, eliminating the whir that can otherwise ruin movie playback.

The mid-range telephoto lens complements the 3x wide angle zoom lens (M.ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6) and comes supplied with the standard PEN kit. Both lenses will be available in the PEN Double Zoom Kit.

M.ZUIKO DIGITAL ED 40-150mm specifications:

The kits also include a retro-styled lens cap imprinted with the company’s Pen F series logo which can also be purchased separately. The black EVF edition will be available for €1,079 while the black flash edition will be available for €1,049 from October 2010.

Press Release:

Hamburg, 31 August 2010 – The remarkable PEN camera range is already a firm favourite with design enthusiasts and now Olympus has a special treat in store. Two exclusive kits for the flagship E-P2 feature a mouth-watering selection of matching accessories, all in elegant black.

In addition to the sleek black version of the E-P2 camera, both kits offer a black edition of the super-slender M.ZUIKO DIGITAL 17mm 1:2.8 Pancake lens. Available in black exclusively with these kits, this exquisite lens looks destined for must-have status. Both kits also include one of two additional, high-grade accessories.

The E-P2 Special Black EVF Edition features the sharp lines and flexibility of the detachable V-F2 electronic viewfinder while the E-P2 Special Black Flash Edition offers the slim retro chic of the compact FL-14 external flash, also available in black only in this limited edition kit.

Both accessories are a stunning sight in black. For style aficionados, the icing on the cake is a historical lens cap featuring the famous F logo from the classic 1963 Olympus Pen F, one of the most stylish cameras ever made. The E-P2 Special Black EVF Edition will be available for €1,079 and the E-P2 Special Black Flash Edition for €1,049 from October 2010. Both kits are limited editions and may not be available for long

The retro revolution
When Olympus launched the original analogue Pen in 1959, its compact size created a sensation. As the flagship of the award-winning contemporary PEN series, the E-P2 continues that proud tradition. It combines interchangeable lenses and the versatility of D-SLRs with the small body and user-friendly advantages of a digital compact. Alongside creative Art Filters, a big 3 inch Live View display, AF Tracking and HD Movie, the E-P2 boasts the proven Supersonic Wave Filter dust reduction system and built-in image stabilisation. The PEN flagship looks the part too – its fine metal body and retro contours are the natural complement to special edition accessories in black.

The Pancake lens
Both new kits feature the amazingly small M.ZUIKO DIGITAL 17mm 1:2.8 Pancake lens, available exclusively in this bundle in black. With a length of just 22mm and weighing only 71g, this excellent wide-angle lens slips easily into a pocket or bag, so it’s always ready for a spontaneous snapshot. For the sleek casing of the E-P2, the black version of the Pancake lens is the perfect match.

The versatile viewfinder
The new kits take full advantage of a key feature of the E-P2 – an Accessory Port for attaching an array of professional imaging devices. The E-P2 Special Black EVF Edition harnesses this potential with the dedicated VF-2 electronic viewfinder in black. For ambitious users, the VF-2 offers first-rate performance in extreme light conditions. What’s more, it can tilt up to 90°, which makes it ideal for shooting movies and stills from awkward low angles. It shows setting adjustments in real time and thanks to its bright, high-contrast display, focusing is a breeze.

The retro flash
The E-P2 Special Black Flash Edition comes with the FL-14 external flash, available in black only in this kit. This beautiful accessory embodies the unique retro design of the original Pen. Directly controllable from the LCD, the lightweight FL-14 offers red eye reduction, slow and second-curtain synchronisation, a choice of three modes and a host of creative options in low light conditions. Outside this kit, it is available only in silver.

The classic cap
No true PEN enthusiast would be without this stylish and historic accessory. Its silver F logo is a striking visual reference to the front of the original Olympus Pen F and blends superbly with the black metal body of the E-P2. The cap can also be purchased separately for €49.90.

The E-P2 Special Black EVF Edition will be available for €1,079 and the E-P2 Special Black Flash Edition for €1,049 from October 2010.

The E-P2 Special Black EVF Edition contents
* E-P2 camera in black
* M.ZUIKO DIGITAL 17mm 1:2.8 Pancake lens exclusively in black
* VF-2 electronic viewfinder in black
* Historic lens cap with F logo

The E-P2 Special Black Flash Edition contents
* E-P2 camera in black
* M.ZUIKO DIGITAL 17mm 1:2.8 Pancake lens exclusively in black
* FL-14 external flash exclusively in black
* Historic lens cap with F logo

The SIGMA APO 70-200mm F2.8 EX DG OS HSM features a new optical design that uses two elements made of the company’s recently developed ‘FLD’ glass  plus three SLD glass elements to reduce aberrations, a 9-blade circular aperture, and features full-time manual focus override. It also comes with an adapter for APS-C users.

Press Release:

London, 26th August 2010 – Canon today announces the latest addition to its renowned L-series of professional lenses, the EF 70-300mm f/4-5.6L IS USM, designed to answer growing demand for a high performance zoom lens which offers outstanding mobility and versatility. The EF 70-300mm f/4-5.6L IS USM offers a 4.3x telephoto zoom range of 70-300mm, with a variable aperture of f/4-5.6.

The compact (143mm) design also features the build quality that photographers have come to expect from Canon’s acclaimed L-series lenses. With its impressive focal range and travel-friendly size, the EF 70-300mm f/4-5.6L IS USM is ideally suited to professionals and advanced amateur photographers wishing to capture portraits, nature and action shots in superb detail.

Canon signature image quality
Thanks to two ultra-low dispersion (UD) elements and a floating lens group, the EF 70-300mm f/4-5.6L IS USM captures stunning high-contrast, high-resolution images with low levels of chromatic aberration throughout the zoom range. The lens makes use of Canon’s Super Spectra coatings, reducing ghosting and flare to ensure the highest possible image quality and minimising the requirement for extensive post processing.

Canon’s advanced optical Image Stabilizer (IS) provides photographers with a four-stop IS advantage, enabling the capture of sharp images even when shooting at maximum zoom or in low light conditions, by allowing the use of slower shutter speeds than would usually be possible with handheld shooting.

An eight-blade circular aperture also offers excellent bokeh ideal for portraiture, producing a more pleasant background and creatively isolating the subject.

Autofocus (AF) is fast and quiet thanks to a ring-type USM AF motor, combined with the independent lens CPU and advanced AF algorithms to enable accurate, reliable focusing in all conditions. As with all Canon L series lenses, full time manual focus override is possible, allowing photographers to manually focus, even when the AF motor is engaged. With a minimum focusing distance of 1.2m (3.9ft) throughout the zoom range, photographers can achieve sharp results, even when close to the action.

L-series – robust performance in all conditions
Honouring the L-series heritage, the EF 70-300mm f/4-5.6L IS USM offers exceptional build quality, ideal for daily use by professionals and advanced amateurs. The lens includes environmental protection, allowing photographers to shoot in harsh conditions – even in the extremes of the desert or rainforest. Canon’s new Fluorine Coating also makes cleaning the lens easier, preventing smears or streaking.

Professional accessories
As part of the L-series range, the EF 70-300mm f/4-5.6L IS USM is supplied with a lens hood ET-73B and lens case LP1424 as standard. In addition, an optional, dedicated tripod mount C (WII) can be directly attached to the lens. This allows it to be stabilised easily and the camera switched quickly from vertical to horizontal and back, without having to reposition the camera body on the tripod, perfect for fast-paced action with a variety of subjects.

Canon EF 70-300mm f/4-5.6L IS USM specifications:

It also incorporates marks at intermediate zoom positions denoting the widest settings which can be used on APS-C and APS-H format cameras to give full frame images without vignetting. The Canon EF 8-15mm f/4L Fisheye USM features weatherproof construction, including water-repellant Fluorine coating on the front and rear elements, and Canon’s ‘Sub-Wavelength Structure Coating’ to minimize flare and ghosting.

Press Release:

London, UK, 26 August 2010 – Canon today unveils the world’s first fisheye zoom lens offering both circular and full frame images, thanks to an extreme wide-angle focal range of 8-15mm. Replacing the EF 15mm f/2.8 fisheye, the new EF 8-15mm f/4L Fisheye USM is the latest addition to Canon’s L-series range of professional lenses, providing outstanding image quality, constant aperture throughout the zoom range and a robust design for reliable shooting in challenging weather conditions.

When paired with Canon’s full-frame DSLR bodies, such as the EOS 5D Mark II or the EOS -1Ds Mark III, professional photographers can choose to capture circular or full-frame fisheye images, allowing them to view a scene in a completely new and unique way. This new level of choice provides enhanced creative flexibility when shooting scenes such as the night sky, where the full 180º horizontal and vertical fields of view (FOV) allow every detail to be captured with incredible clarity in one single image.

When used with EOS bodies featuring APS-C or APS-H sensors, the EF 8-15mm f/4L Fisheye USM produces a more traditional, full frame fisheye view. A zoom-lock mechanism on the lens body allows the range to be limited to the focal length that ensures the best possible full-frame view without unsightly vignetting around the edge. ‘C’ and ‘H’ markings can be found next to the zoom operation ring, indicating the wide-angle zoom position where vignette-free shooting is possible with either sensor, allowing photographers to achieve optimum results with any EOS body.

Advanced optics for professional imaging
The EF 8-15mm f/4L Fisheye USM showcases over 70 years of Canon’s optical engineering heritage, boasting 14 lens elements in 11 different groups, including one aspherical and one Ultra-low Dispersion (UD) element to correct chromatic aberration and produce high-quality, high-contrast shots with excellent colour reproduction.

Ghosting and flare caused by strong light sources can be a particular challenge when shooting at such a wide angle, and, in order to counteract these artefacts, all lens elements have been covered with Canon’s Super Spectra Coating. The inner surface of the front element also features Canon’s SubWavelength Structure Coating (SWC), which uses tiny cone-like structures, shorter than the wavelength of visible light on the surface of the lens element, to gradually slow light down until it is at the same speed as it travels through glass, removing the risk of flare occurring before the light reaches the sensor.

To maintain optimum image quality, the front and rear lens elements also feature a Fluorine Coating which actively repels water, dust and dirt, making it easier to clean the lens and leaving it unobstructed by particles.

Fast, accurate focusing and low light performance
The ultra-wide angle zoom of the EF 8-15mm f/4L Fisheye USM offers a fresh take on sporting action or architecture shots, while the constant f/4.0 aperture allows faster shutter speeds to be employed for natural-looking images in low light.

A ring-type ultrasonic motor (USM), provides quick and accurate focusing when shooting and enables a full-time manual focus functionality allowing photographers to adjust the focus of any shot, even when the AF system is activated, for even greater control over image capture and improved creative flexibility.

Built for professional performance
The EF 8-15mm f/4L Fisheye USM features a high-grade physical design that reflects its elite performance. High resistance to both dust and water enables it to be used in a range of challenging situations, and, when used with a professional EOS body, it allows continued shooting in the harshest weather conditions. The external design also features the new exterior texture, for a high quality look and feel indicative of all new L-series models.

High quality accessories
The EF 8-15mm f/4L Fisheye USM is supplied with a dedicated lens cap, lens pouch and a felt-lined lens hood EW-77 for use when using the zoom at the 15mm setting, preventing lens flare.

Canon EF 8-15mm f/4L Fisheye USM specifications:

Sub Wavelength Structure coatings are employed to minimize flare, plus water-repellant Fluorine coatings on the front and rear elements. A new IS mode has been added that activates stabilization only during exposure, alongside a ‘Power Focus’ mode for video shooting. The upgrades are rounded off by the addition of repositionable AF stop buttons and a choice of tripod mounts.

Press Release:

London, UK, 26 August 2010 – Canon today enhances its premium L-series with the launch of the new EF 300mm f/2.8L IS II USM and EF 400mm f/2.8L IS II USM  – two high quality super-telephoto lenses designed to meet the demands of professional photographers. Offering optical excellence and consistently high performance, the new lenses combine super-telephoto focal lengths, fast aperture and outstanding image quality, providing photographers with reliability and exceptional results.

Succeeding the well-respected EF 300mm f/2.8L IS USM and the EF 400mm f/2.8L IS USM, both new models will appeal to nature, wildlife and sports photographers. Each features a completely redesigned optical system and the latest iteration of Canon’s original Image Stabilizer (IS) technology, while an all-new magnesium alloy construction and titanium components ensure the designs are both robust and lightweight. The EF 400mm f/2.8L IS II USM is the lightest lens in its class*, offering unrivalled mobility due to an incredible 28% reduction in weight (1.5KG) compared to its predecessor, while the EF 300mm f/2.8L IS II USM offers photographers an 8% weight reduction.

Ultra high performance optics
Manufactured using the very best optical components, the new EF 300mm f/2.8L IS II USM and EF 400mm f/2.8L IS II USM mark a significant step forward for Canon’s L-series, which is already renowned for its outstanding quality. Both lenses feature 16 elements in 12 different groups, using high performance fluorite lens elements that correct chromatic aberration to deliver high resolution and high contrast shots of the best possible quality – allowing photographers to capture images rich with edge-to-edge detail.

The optical elements also feature Canon’s latest Super Spectra Coatings, optimised for both the position and type of each lens element. A SubWavelength Structure Coating (SWC), which uses microscopic cone-shaped structures smaller than a wavelength of visible light, reduces ghosting caused by light bouncing back from the imaging sensor. Fluorine coating is also used on the front and rear elements of the lenses, repelling dust and dirt for clearer shots. The coating is also water repellent, keeping the front element free of water marks and smearing by ensuring water runs off the lens quickly.

New, improved IS and rapid AF
Both models feature Canon’s new Image Stabilizer system, providing outstanding results when the photographer is moving around and when capturing moving subjects. A 4-stop advantage offers greater image quality during handheld shooting, allowing users to shoot at speeds up for four times slower than normally required with minimal additional blur. Operation of IS mode 2 has been improved when shooting panning motion and a new third IS mode has been added, assisting users when quickly switching between subjects by activating the IS unit only during exposure.

Both lenses offer a constant f/2.8 aperture, allowing photographers to shoot at faster shutter speeds and capture clear shots of fast-moving subjects. The wide aperture also allows users to creatively isolate their subjects from the background, with a nine-blade circular iris creating dramatic and striking background blur that instantly adds beauty to an image.

Fast, quiet Auto Focusing (AF) is provided by a ring-type USM, new dedicated AF algorithms and a new high-speed CPU, which offer quick and accurate focusing during shooting. Photographers can also utilise full-time manual focusing functionality, which enables the adjustment and fine-tuning of focus even when the AF system is activated, providing even greater control over image capture. A new Power Focus mode aids focusing during video shooting, allowing the photographer to smoothly adjust focus during filming by twisting the focus recall ring.

All-new premium L-series design
Developed in line with Canon’s philosophy for the elite L-series, both the
EF 300mm f/2.8L IS II USM and EF 400mm f/2.8L IS II USM boast a refined design that reflects their status as market-leading, benchmark lenses. Both feature a new design layout, with carefully-positioned controls that improve operation in everyday use. The AF stop buttons are now location-adjustable, improving ergonomics by allowing users to custom-select the position of the lens grip, where the AF stop buttons are located.

A choice of dedicated tripod mounts provides added flexibility, allowing photographers to use a long or short foot suitable for monopods or tripods. A new rotational mechanism for the tripod collar also provides a smoother movement when turning the lens from portrait to landscape orientation. In addition, both models feature a new high quality exterior texture, while a new shade of white casing indicates the new advanced design and higher precision that each lens offers. A new Kensington-type wire security lock has also been added, allowing photographers to keep their lenses secure during location-based shoots.
A robust weatherproof design makes both lenses suitable for use in extreme conditions when paired with a weatherproof EOS body.

Complementary, high quality lens extenders
Both new models are compatible with the new set of Canon lens extenders designed for L-series super-telephoto lenses – the Extender EF 1.4x III and Extender EF 2x III.  Manufactured to complement the new optical systems featured in both lenses, the Extender EF 1.4x III and Extender EF2x III will allow professionals to instantly extend the focal length of either lens by 1.4x or 2x respectively – enabling the capture of high quality, detailed images of subjects that may typically be beyond reach.

* As of August 2010

Canon EF 400mm f/2.8L IS USM and EF 300mm f/2.8L IS USM specifications:

Press Release:

London, UK, 26 August 2010 – Canon today announces the development of two new super telephoto lenses for its leading range of EOS Digital SLR cameras – the EF 500mm F/4L IS II USM and the EF 600mm F/4L IS II USM. The new lenses will be displayed for the first time in Europe during Photokina 2010 in Cologne, Germany.

Developed as part of Canon’s acclaimed L-series of professional lenses, the new lenses will achieve new and advanced levels of image quality. Each will include the highest quality components, featuring high specification Image Stabilizer technology alongside the use of optical materials such as Fluorite, to correct aberrations ensuring high resolution images rich in detail and contrast.

Succeeding the widely-respected EF 500mm F/4L IS USM and EF 600mm F/4L IS USM, the EF 500mm F/4L IS II USM and EF 600mm F/4L IS II USM are being developed for photographers who require high performance, fast aperture and a longer focal length. Redesigned, lightweight bodies will provide added mobility alongside enhanced protection against dust and water, making them ideal for the toughest shooting conditions.

Both new lenses have been designed to reflect Canon’s renowned high standards for the elite L-series, combining exceptional-quality optics with easy-to-reach controls and signature designs. The models will be released as part of Canon’s continued development of its EF lens line-up, offering enhanced performance and improved functions that cater for the needs of photographers from beginners through to professionals.